Posts by Whitney Blankenship
41 Key Email Marketing Statistics for 2026 (Incl. Mobile)
Email marketing statistics change about as quickly as Kim Kardashian changes outfits. Marketers must stay in tune with email marketing statistics because they have a massive impact on how we view the
7 Awe-Inspiring Email Copywriting Examples You Need to See
Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in
9 Email Subject Line Best Practices For High Open Rates (+ Examples)
Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can
9 Proven Copywriting Formulas (With Real-Life Examples)
Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took
How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they
14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)
Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people
The 7 Best Ecommerce Segments Every Store Needs Right Now
It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
8 Marketing & Email Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)
Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for
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